The story behind the photos...
When summer arrives, we are all seeking a little r & r. A little peace & quiet. While I am no fisherman, I imagine there can be no quite place than the center of a sparking lake on a quiet early morning just as the sun rises.
These series of photos, shot for South Carolina ice cream brand, Hardscoop, for their May 2022 campaign was inspired by just that peace & quiet.
So, Hardscoop's red Igloo cooler was 'packed' with the flavorful alcohol-infused ice cream & fishing pole to go find that summer solace.
I wanted the photos to pop with a cherry summer red backdrop to showcase the brand's bright aesthetic & playful personality
Naturally, a day spent 'fishing' on a lake makes one famished! I then took the photos in a creative retro-inspired diner direction. Of course, burgers & fries, but dipping your French fries into one of Hardscoop's Madagascar Vanilla pints is the best ideas.
If you are a brand inspired by these summer product meets lifestyle photography, let's get in-touch & bring your vision to life!
Follow on Instagram @katelynchefphotography_ & more stories with fun photos on my lifestyle blog, The Yellow Spectacles.