June 2, 2021

Apparel & Brand Styling: Flat Lays

Flay Lay Photography

Flay Lay Photography for Product & Brand Styling

Entry No. 9

David Brier, a branding expert once said, "If you don’t give the market the story to talk about, they’ll define your brand’s story for you."

Whether you are a business, entrepreneur, creative individual, or small business owner, creating a brand identity can catapult your success to new levels.

Aside from brand colors, mission statement, ethos, & logo, your social media presence & product photography is one special way to achieve the brand identity you are hoping to create.

As a freelance product photographer, I help small brands & well-known brands alike by creating images {as well as social media content} so that they can put their brand out into the universe.

When photographing for a business, I do so in a creative manner, but I edit in a true-to-life matter. When photographing brand photography, I make it a priority to tell a story & have a common theme throughout the product photos.

Take this action camera, pool flay lay setup for example. I want the viewer to feel as if they're about to step on the edge of a pool or pack up their beach bag & head to the beach.

Subtle photography touches such as water droplets on the GOPRO telepods, little seashells scattered about, as well as a pool towel in the photo's corner all help convey this message.

Flat Lay photography can be a really powerful marketing tool when establishing your brand's image. It is a way to add your brand's color scheme into your social media grids as well as your website. It is also a way that viewers {potential consumers} can see your product{s} in action.

Interested in learning more about my flay lay services? Say hello@katelynchef.com.


Summer Flay Lay Photography