Invest in Lifestyle Photography for Your Brand 

"Lifestyle Photography" genre of photography that mainly aims to capture portraits of people in situations, real-life events, or milestones in an artistic manner. The primary goal is to tell stories about people's lives or impact to inspire. Thus it covers multidisciplinary types of photography together{2}

Why invest in lifestyle photography if you're a brand, entrepreneur, or someone wanting to build a strong online presence isn't a question, but why haven't you done so sooner? Having an array of lifestyle images that tell the story of you & or your brand makes all the difference in reaching new customers & inspiring loyal ones.

Brand Values

When seeking out a lifestyle photographer to capture your story & products, think of your core values. What do you and/or your brand stand for? What are you putting out into the world to make it a better place?

Business Morals

What are the morals of you & or your brand? Are you a brand that gives back with every purchase? Are you a brand that values sustainability, women's ownership, animal welfare, & so on? Knowing your company's morals prior to hiring a freelance product/lifestyle photographer will not only make your photos relatable to your target audience but will build a better connection with your photographer.

Vision for the Future

Having an idea of how you want to scale your brand over time & the direction you want it will grow will target the type of photos you are after. Are you a seasonal brand seeking new sets of seasonal lifestyle photos each season? Or are you a business that wants to have evergreen content to showcase your products no matter the time of year? In any case, looking for a lifestyle freelance photographer who can help your vision grow. Visit sources of their current work {portfolios, social media, past clients}. See how their work grew other brand's ideas through photos.

The Art of Story Telling

Telling stories through photos is a powerful way to quickly capture people's attention. Having a gallery of photos that showcase human interaction, the product itself, & lifestyle scenarios only accelerates the idea of visual storytelling. Hire a photographer whose editing style you relate to & whose photos move you.